Salesforce is often looked as the “be-all and end-all” when it comes to the efficiency of the sales department of a business. As a business owner, you have great visions of the entire sales team flooded with enthusiasm for every sales meeting. In your vision, your sales personnel enjoy achieving higher sales quotas, show enhanced productivity and improve your overall turnover. Though Salesforce is the right tool, to turn this scenario into a reality, you can’t simply expect Salesforce to do it all for you.
To ensure that you are able to reap the myriad benefits of Salesforce and to utilise it to its maximum, you must ensure that your sales team is provided with the right training. Merely deploying Salesforce and expecting it to work its magic is not going to work. The right Salesforce training is essential to help you achieve your goals. Choose the right salesforce certification India and see that the managers or the team leaders of your sales team get the necessary certification. You can then call in a Salesforce consultant to provide the necessary training to the rest of the team. Take a look at the analytics for 2015, to get an idea on the efficiency of Salesforce in transforming a business,https://www.salesforce.com/blog/2015/11/state-of-analytics-2015-top-stats-infographic.html.
Salesforce Training – Why it can make or break your Goals?
A common fact is that sales personnel would rather spend their daily working time trying to convert leads, rather than spending it on learning new software. They are reluctant to spend their working time to acquire new skills. So they move ahead with insufficient training on Salesforce. Lack of proper training leads to frustration and they go back to the old systems they had been using prior to Salesforce. Hence, it is clear that efficient training is essential for the success of the deployment.
Now that you understand the value of efficient training, let’s have a look at the features of an efficient Salesforce training program.
· Customised to suit the particular department or team
When it comes to Salesforce, there is no one size that fits all. It is a highly versatile platform that has a range of capabilities and functions. Your sales team may prefer the basic implementation while your marketing team may wish to add in Pardot. Hence, an efficient training program must provide the required information for each department or team. It’s a good idea to have a different training program for each team.
· Focuses on the “Why”
Employees must know the reasons for implementing Salesforce. Without this vital information, they are unlikely to spend their time and effort learning Salesforce. The training program should speak on the benefits of Salesforce both for the organisation as well as the individual.
· Hands-On Training
Long lectures, with slide after slide, are not going to impact the employees in any way. They should learn Salesforce in a practical way with exercises and activities.
· Smaller Batches
Do not have a Salesforce training program for all your employees together. Instead, have smaller classes so that employees can interact with the trainer easily.
Do not overlook the need for efficient Salesforce Training, if you want to utilise its maximum potential.