Focus On Usability To Boost Your Page Rankings

seo-on-pageWhat comes to your mind when you are looking for a firm to handle your SEO in Chennai? If you think that SEO is all about keyword research and nothing else then, you are wrong. Keyword optimization is an essential part of seo to improve rankings. However, keywords are not the be all and end all.

Search engines do not rank your page based solely on the keywords on your page. Rather they also take into account the Metadata, the average time users spend on your site, the broken links, the rate of bounce and the front links as well as back links. If you are looking to improve the Search Engine Page Rankings for your website, to pull in more visitors to your site, then you must also consider all the other factors that determine the ranking of your site. Check out these latest ways to boost your page rankings at

Though it’s important that new visitors view your site, it’s also important to ensure that they spend time reading your content. This is a great way to easily boost your page rankings. You can get started with this, by improving the usability and the UX (User Experience) of your site. In this short article, we cover a few important aspects of usability and how to change it to impact web ranking.

What exactly is website usability?
Website usability includes several elements of designing a web page to make it highly user-friendly and to provide an enhanced user experience. Here are the few factors of a web page design that have a direct link to the ranking of your web page.
· Functionality
Can an average user who lands on your page meet his/her objectives easily without having to stumble around the site? For instance, consider a travel web page that makes travel bookings for customers. The web page must be designed in such a way that the user can find the desired information they need and proceed with the booking without any glitches.
· Efficiency
seo-onpageEfficiency is the next step to functionality. The user must not only be able to do the desired objective but also must be able to perform it efficiently. If visitors to your site aren’t able to navigate easily around your site or can’t find the desired information they need, they are more likely to move away from your site. Remember that shorter the time a user spends on your site, lower is your page ranking.
· Unique Factor
Can users easily find your site the next time they search for it? Repeat traffic is a great way to boost your search engine rankings.
· Learning Curve
The learning curve for users on your web page shouldn’t be difficult to surmount. More the time users spend on learning to navigate and use your site, the lesser the time they spend looking at your products or services. Also, if they can’t find what they are looking for, they are not likely to return back to your site.
· Preventing Errors
Errors on your web page not only affect usability but also affect SEO rankings immensely. Avoid broken links, page not found errors and so on.

Do not fail to work on the usability of your web page if you wish to boost your SEO rankings.

Choosing An Industrial Architect In Chennai In A Few Simple Steps


The availability of internet at the fingertips has made everything possible on earth. With the internet, the search for an architect is made simpler. It offers infinite options as well as allows conducting quick research on the different architect profiles. Amongst the enormous number of industrial architects in Chennai, identifying the most suited commercial architect remains an epic task. The portals of streamline your hunt for the perfect commercial architect. Before signing a contract, make sure to organize for a one-on-one communication to know more about your architect. Never replace technology for direct communication. The following resources will enable you to search for an industrial architect more effectively.

An array of online tools
First and foremost, a simple Google search enables you to identify an unlimited number of architects. It also offers ratings for best architects. Certain websites provide direct and reliable information for a few architectural firms and its architects based on the customer experiences. The social media tools enable you to conduct a survey to arrive at a perfect architect. The online tools also offer suggestions based on your geographical location. With these valuable resources, you can begin your expedition for an industrial architect. To step ahead, the American Institute of Architects helps you to identify authorized industrial architects within your geographic limits. After making a few choices, look into the work portfolio of the chosen architects in detail.

architecture-home-modern-industrial-02-exteriorWatch out for recommendations
Based on the chosen list of architects, extend your research in terms of obtaining more information about their performances. Make sure to ask your colleagues or others in the industry who have had an association with the architect previously. Listen to their experiences. Ask elaborate questions in terms of the architect’s expertise, service and working quality. Probe into the crisis management skills of the architect. Rate the architect in terms of acquiring repeat clients. Take into account the number of positive recommendations. Collect as much information possible on the chosen architects. Analyze their industrial experience. It is imperative to have a good team of architects and builders on board for a successful project outcome.

Scheduling a one-on-one
Based on the number of positive recommendations you can narrow your choices of architects even further. Schedule a personal meeting to analyze the architect’s proficiency and experiences. Make sure to look into the persona of the architect. It is imperative for your personalities to mesh together. An industrial architect with a right mix of expertise, experience, knowledge and good communication skills contribute to the success of your project. Communicate the purpose of the project and your expectations. Ask for a presentation on the project. Never opt for the first architect that you meet. It is important to review everybody on the chosen list. Always trust your instincts before making a final choice.

Signing a contract
Before signing a contract, acquire a full quote that includes unforeseen expenses and then negotiates a business deal. Make sure to ask challenging questions that are expected to rise over the progress of the project. Look out for the insurance scheme opted by the architectural firm. Take as much time to carry out an elaborate search and choose an architect with a relevant experience to sign up the contract.

Why Is Salesforce Training Necessary To Achieve Your End-Goals?


Salesforce is often looked as the “be-all and end-all” when it comes to the efficiency of the sales department of a business. As a business owner, you have great visions of the entire sales team flooded with enthusiasm for every sales meeting. In your vision, your sales personnel enjoy achieving higher sales quotas, show enhanced productivity and improve your overall turnover. Though Salesforce is the right tool, to turn this scenario into a reality, you can’t simply expect Salesforce to do it all for you.

To ensure that you are able to reap the myriad benefits of Salesforce and to utilise it to its maximum, you must ensure that your sales team is provided with the right training. Merely deploying Salesforce and expecting it to work its magic is not going to work. The right Salesforce training is essential to help you achieve your goals. Choose the right salesforce certification India and see that the managers or the team leaders of your sales team get the necessary certification. You can then call in a Salesforce consultant to provide the necessary training to the rest of the team. Take a look at the analytics for 2015, to get an idea on the efficiency of Salesforce in transforming a business,

Salesforce Training – Why it can make or break your Goals?
A common fact is that sales personnel would rather spend their daily working time trying to convert leads, rather than spending it on learning new software. They are reluctant to spend their working time to acquire new skills. So they move ahead with insufficient training on Salesforce. Lack of proper training leads to frustration and they go back to the old systems they had been using prior to Salesforce. Hence, it is clear that efficient training is essential for the success of the deployment.

improve-sales-force-performanceNow that you understand the value of efficient training, let’s have a look at the features of an efficient Salesforce training program.
· Customised to suit the particular department or team
When it comes to Salesforce, there is no one size that fits all. It is a highly versatile platform that has a range of capabilities and functions. Your sales team may prefer the basic implementation while your marketing team may wish to add in Pardot. Hence, an efficient training program must provide the required information for each department or team. It’s a good idea to have a different training program for each team.
· Focuses on the “Why”
Employees must know the reasons for implementing Salesforce. Without this vital information, they are unlikely to spend their time and effort learning Salesforce. The training program should speak on the benefits of Salesforce both for the organisation as well as the individual.
· Hands-On Training
Long lectures, with slide after slide, are not going to impact the employees in any way. They should learn Salesforce in a practical way with exercises and activities.
· Smaller Batches
Do not have a Salesforce training program for all your employees together. Instead, have smaller classes so that employees can interact with the trainer easily.
Do not overlook the need for efficient Salesforce Training, if you want to utilise its maximum potential.

The Latest Trends In Home Automation

1Technology is taking over at a rapid pace. The concept of smart homes is becoming popular day by day. Gone are the days where people used to adjust with what they already had. Now they design homes with every comfort in mind. Any home automation company in Chennai is well prepared to design innovative and latest  smart home systems. Please go through the following link to get more details: –

What is a smart home?

Smart homes are a combination of automation technology as well as modern building techniques. They are designed to give the homeowners a new level of control.  As the name suggests, smart homes are smarter than the conventional homes. They have so much more benefits over normal homes.

Benefits of smart homes2

  • Security
  • Energy Efficiency
  • Savings
  • Convenience
  •  Comfort
  •  Peace of Mind

These homes have advanced security systems, for example, cameras, remote controlled motion sensors, links to a nearby police station and private security companies. To get better security, smart homes are designed to use key cards or fingerprint identification instead of the normal locks you use. This ensures that no one other than the authorized people can enter the place. Chances of breaking in without your permission are very less with these advanced security systems. There are systems wherein you just need to tap your finger to switch on the lights. This is just one of the many tricks smart homes have now. All domestic activities are now controlled by the click of a button. Moreover, access to all controls are possible from remote locations are also possible.  

There are three important elements in a home security system are sensors, controllers and actuators.

Sensors:-These monitor the changes in temperature, daylight and motion detection. The Home automation devices can adjust the settings then to preferred levels for each user.

Controllers refer to devices like personal computers, laptops, tablets, ipads or smartphones—they send and receive messages regarding the status of all automated features used in homes.

Actuators are the light switches, motorised valves and motors which control a function of the home automation system.

The elderly, handicapped or disabled residents find it easy to manage in a smart home. They are more at ease as there are many features which have accessibility technologies. Voice-command systems can be used to control lights, operate the telephone, use a computer or even lock doors,

There are so many features which help to save energy in smart homes. Automatic systems to off the lights and other electrical devices when not in use, controlling the thermostat to maintain internal temperature, setting of automatic tasks, for example , watering the lawn, running the washing machine and so many other energy saving systems are in place today. This removes the need for the owner to spend valuable time daily on these labor-intensive tasks.

Not only are the homes smart now, they have the added benefit of providing ways of increasing your peace of mind. You can always monitor on kids and pets from any remote location. You can also switch off the devices you left on before leaving.

Technology has this time come up with such a great concept that people are rushing to get a smart home of their own.

Choose The Perfect Racks For Your Supermarket

racksChoosing the ideal racks for your supermarket business shouldn’t be all that difficult. All that you need to know is to find out what you need to store, the space available and then go out and buy suitable storage solutions. It’s easier said than done. Finding the right racks for your store involves a lot more than that.

For instance, the racks themselves are available in a wide range of options. From the height, width, to the depth and the load capacity, everything is so varied that it is easy for the first timer to get confused. Finding the right supermarket rack manufacturers or  display racks supplier is half the job done. The next step is to have a clear plan. You must take the time to measure the storage area rather than getting a system that won’t fit in perfectly. Some manufacturers perform the job of measuring and then create customisable shelves to suit your requirements.

If you are wondering why all this talk about shelving systems, then, you must have a look at this detailed study on the impact of the retail display on the final sales. This study on this page highlights that the right retail display can help you in improving your sales.

Consider these factors before you pick the right shelving.

The Items that will be Stored on the Racks

This one is pretty obvious. Thesupermarket-round-rack-500x500 racks you choose will depend on the items that you will store on them. So, first, you have to identify the items that you will be storing, their quantity and the dimensions and the sizes of the materials. The shelves you choose must fit these items. If you are looking for racks for your storage plant, then you can consider loading the individual items into boxes. These boxes can then be stored in the racks. The boxes are also easier to move around and present a neat, clutter-free look.

The Weight of the Products

The heavier your goods, the stronger racks you’ll need. You’ll have to analyse and find out the loading to be done on each shelf and calculate the shelf load capacity. This is given in a measurement known as UDL or the Uniformly Distributed Load and it is measured in kilos. It’s always to choose a rack that has a load bearing capability higher that what the situation demands. It’s always better to be safe than sorry, as you don’t want the racks to topple on your customer by chance.

The Usage of the Shelves

Shelves that are to be accessed by customers are different from those that’ll be accessed by store workers. The first ones need to serve the purpose as well as look attractive and appealing. The latter one, however, needs labelling or identification along with functionality. So, choose the racks depending on your specific needs.

Always consider the factors mentioned above to pick the right racks to suit your specific needs. Also, bear in mind that the right supplier will be of great help to eliminate errors and will guide you in picking the right racks.